How to grow as a Youtuber?

We all are aware of YouTube and its aspects. Everyone of us spend a part of our day on YouTube exploring something. When the first video was uploaded on April 23, 2005 in today’s biggest online video streaming platform YouTube, it just opened new doors for content creators to upload their exclusive impressing content as videos in the social media platform and grow their career as a Youtuber. 15 years ago, when the online video sharing platform was launched, grew eventually now hosting 30 million plus visitors on average per day. The ultimate passive source of income can be fetched from this San Bruno; California; United States of America headquartered Video Hosting Service by the video creators who have mind boggling ideas of entertaining, educating and inspiring people.

Importance of presence on YouTube

Why YouTube may be a question tickling in young minds to have their digital presence over there also? The answer is quite clear based on the statistics and the overwhelming engagement users on this video sharing platform. This amazing platform has more monthly active users than the former created Facebook by Mark Zuckerberg with a user base of two billion plus active users per month. According to a survey by DatarePortal in 2019, 79% Internet users say they have a YouTube account, aren’t that an enough valid reason to be a part of the giant video sharing platform and get you edge over others as a Youtuber or build up a Personal Brand.

Ideal niche selection

With the growing sales of smartphones in different geographic locations of world, the watch time of YouTube also increased substantially with almost five billion videos are watched everyday with average mobile viewing session of 40 minutes. That states people love to watch back to back videos on their niche and enjoy themselves being learnt and entertained. So, as an Youtuber you first must choose your niche or a particular segment in which you can nail it by projecting awesome videos for your target audience based out of your niche. If you are confused with your niche then think of the type of videos you want to make such as comedy, vines, music, educational, review based videos, interviews or the growing type i.e. as a vlogger (video blogging) sharing your personal experiences and trips.

Steps for creating a YouTube Channel

Start out by creating a Google account and a YouTube channel by choosing an effective channel name based on your videos. Then, put some eye catching profile icon and a channel art through the suggested free social media tools or YouTube marketing tools and that are Canva, Buffer, BuzzSumo, and Sprout Social. It’s a myth that you cannot start making YouTube videos without the use of equipments such as a decent DSLR camera, microphones, and lightning. You can start making YouTube videos with just your smartphones which stay every time in your pocket as a liability used for fun and entertainment purpose rather than an asset in making you earn through YouTube videos.

Rich Content and Focus on Auxiliaries

Content plays a vital role in deciding that your audience should watch you or your competitor as if you are someone who just fools people with talking rubbish then you are out of the market as someone on this earth is planning to provide a better than yours. Some now may think with effective and engaging content they can grow their subscribers within a less span of time, but that also makes a mistake for the Youtubers who just focus on videos with enriched content. Working and concentrating on auxiliaries such as thumbnails, heading, title tags, description will enhance your personal brand so focus on it as well.

YouTube Search Engine Optimization

If you want that your video should stand out from the 300 hours of video that is uploaded every single minute on YouTube, then you should shift some time on YouTube SEO. What you should check out before uploading your video on the pool of video content? Mark out the keywords of your niche that have good rankings on the first web page of Google videos and make a note of it. User engagement is a credible ranking factor for biasing your ranks on YouTube so focus on quality of videos as well. Don’t be boring, be enthusiastic while conveying your idea with the audience sitting on its couch and watching your video in another part of the world.

Promoting YouTube videos

After publishing the video in YouTube, start promoting the video in different and relevant Facebook groups hosting a massive audience which you can drive them to watch your YouTube video. Share the content with your friends and family and insist them to further carry on the process as if you are a new player in the market, you have to introduce yourself in the digital world and the more impressive you do so, the more is your videos are ranked in the YouTube space. Brief out the comment section and jot down the feedback posted by your fellow audience and make sure you improve and work on that in your upcoming videos by this you gain their trust and build credibility. Highlighted and pinned comments also figure it out for the users to watch your video or not.

How to get YouTube subscribers?

YouTube marketing tools such as VidIQ will help you to measure the behavior of your audience and engagement rate along with other social media metrics such as like ratio, views per hour and other details. Make yourself comfortable with the statistics and work on better results day by day. Never lose your consistency on uploading videos as remember consistency has major effect on the audience as they must be expecting regular posting of content and you are not providing them with that. Get YouTube subscribers through consistency as it is the key to become a famed Youtuber.

Earn through affiliate marketing

How to earn a decent amount from YouTube when you are putting so much effort on making videos? If you chosen a niche where you are engaged in reviewing products and services of different brands such as unboxing smartphones, comparing the features and value for money of different smartphones, film or web series reviews and you can add your affiliate links on the description seeking your audience to go through the link and purchase the product or service. So that will basically pay you commission by the ecommerce provider based on the range of the product and the commission promised to it. So, register yourself in one of the affiliate networks such as Amazon Associate, Commission Junction, VCommission, and Impact Radius and divert your audience to the landing pages where they purchase and you earn.

Earn through YouTube Ad sense

Earning money through YouTube Ad Sense is the most source of income for many Youtubers. By placing ads at the starting, ending and in the middle of your videos you can earn a commission by YouTube who facilitates the marketing executives of different brands who are thinking of penetrating their marketing channels through YouTube as well with the YouTube creators. There are skippable and non-skippable ads, based on your choice and user engagement you have to plan effective strategy to add what type of ads to your videos. Make sure you choose effective and relevant ads based on your user base. Too many ads in expectation of good money can distract your audience from the content and can lead you in losing regular viewers and subscribers too.

Personal Branding

Lastly, some YouTube creators focus on building a personal brand and image out in the public through the help of videos uploaded in the site of YouTube. They can be called as YouTube Influencers who can approach or the brand can approach them for collaboration and sponsorships and pays a perk for that. They also visit different events, functions and are treated not less than celebrities and ideally have a huge fan base but this starts only with the step of one day starting to upload a video through the smart phone.

So if you’re wondering to start your career as YouTuber, it’s time to go and explore what you love and what you can deliver to audience. Start brainstorming and launch you YouTube videos. It’s your time to shine now. Start your journey as a Youtuber!

~By T. Aswini Patro for Young Engine